6 Social Media Trends SMEs need to Watch Out For in 2016
“Do you know that a whopping 80% of SMEs in Australia lack a strategic social media plan! According to Sensis Social Media Report for 2015, only 33% of businesses have a social media presence compared...
View ArticleThe SMART Way to Kick-Start Social Selling In 2016
From what used to be a futile idea considered to die off soon, in just over 5 years “Social Selling” has forced the most brilliant minds to shift the conversation from “Is Social Selling worth it for...
View Article21 Digital Marketing Trends for SMEs in 2016 – An Infographic
When it comes to the emerging digital marketing trends, questions like “What’s Hot” and “What’s New”, always seem to be on the radar! The way I see it, 2016 will be heading towards a major shift in...
View ArticleIs Your Business A Potential Target For The Next Digital DISRUPTION?
Having the potential to turn the sails in favour of neophytes and bring down incumbents, Digital Disruption is reshaping markets with the speed and force that has no match in history! Survivors are...
View ArticleHow To Leverage Digital Transformation to Become Global STARS? – A Case Study
Although I’ve been in the digital marketing scene for over a decade, my experience writing my latest book, ‘A Guide to Digital Transformation for SMEs’ further increased my sensitivity to the subtle...
View Article7 Reasons Why SME Businesses Must SURFACE In 2016 And Beyond
Businesses that have already surfaced to the cloud are aware of the massive efficiencies they are able to reap using web and mobile applications leveraging the latest digital hybrid technology hardware...
View Article10 Reasons Why SMBs Must Implement a Customer EXPERIENCE Management Culture...
Are you guilty of treating digital marketing as a ‘nice to have’ than an integral part of your business strategy? With most Small To Medium sized Businesses (SMBs) treating the Social and Mobile...
View Article6 Key Elements for SMBs to Capitalise on the Internet of Things (IoT) Trends
What if I told you that in the next few years, the now-ubiquitous smartphone will give way to its smarter cousins that will manage everything — from monitoring your health and sleep patterns to...
View Article3 Mind-Blowing Digital Transformation Lessons You Can Learn from Australian...
If you have ever been to rural Victoria, you just can’t ignore the air drenched with the beautiful aroma of fresh produce. Little do we realise the amount of sweat that rolls down a farmer’s brow to...
View ArticleIs Microsoft the Answer to Your SMB’s Digital Transformation Journey?
“It’s no longer about procuring one solution and deploying one. It’s really you yourself thinking of your own future as a digital company.” – Microsoft CEO, Satya Nadella With cloud, mobile, social,...
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